Most salespeople are fishing in the wrong pond. They build lead lists from memory, LinkedIn guesses, and whatever CSV someone exported two years ago.
Here’s a better approach: start with 5.68 million companies and eliminate everything that doesn’t fit.
Borsch.ai’s advanced company search lets you stack filters until you’re left with exactly the businesses worth calling. Sector. Headcount. Region. Revenue band. Incorporation date. All of it, combined.
Say you’re selling invoice financing to manufacturing SMEs in the Midlands, incorporated between 2015 and 2020, with turnover between £2M and £10M. That’s not a vague target market — that’s a specific list you can build in minutes and export directly into your workflow.
No more sifting through enterprises when you sell to SMEs. No more cold-calling companies three months from filing their accounts because they’re clearly not growing. No more assuming “North West” when you actually mean Greater Manchester.
The precision matters because bad-fit prospects don’t just waste time — they quietly skew your conversion data, burn your sales team’s energy, and make your pipeline look healthier than it is.
Good targeting isn’t a nice-to-have. It’s the difference between a £30K quarter and a £130K one, assuming everything downstream goes right.
Build the list that actually matches your ICP. Try the advanced search at https://borsch.ai
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